A man gives his “significant other” a bouquet of red roses during dinner on Valentine’s Day. Without even realizing it, this man has supported one of the biggest industries in Ecuador.

To be delivered in the hands of that “significant other,” these roses had to travel a long way and be handled by many workers until they arrive at a talented floral designer or florist who would create beautiful arrangements with Ecuadorian roses. Therefore, how does Ecuador Direct Roses farm prepare for Valentine's season?

"We expect to export about 2 million stems this Valentine's season," says Rosana, Executive President of "Ecuador Direct Roses." The red rose "Freedom" is the best-selling at this time, followed by other varieties. Check out 5 best-sellers on V-day.

It is well known that Ecuadorian Roses are the best in the world. As the only Rose Farm located in the southern part of the country, our roses are stronger, and with longer stems, due to mild weather and a different climate than all the other farms in northern Ecuador. In order, to satisfy the necessities of the U.S. flower market, during Valentine’s. The farm starts preparing in November with planned pruning. 

After 80 or 90 days, the roses are ready to be cut, just in time for the season.

Also, between 30% and 50% of workers are hired to work full-time to deliver high-quality, fresh-cut, and tinted roses. Additionally, the administration and sellers will be working extra hours, or even weekends to give you the best roses.